Media Done Right
We're an independent media agency for those who prioritize quality, depth, and genuine human connection.
Media Done Right
We're an independent media agency for those who prioritize quality, depth, and genuine human connection.
The Wrong Way Has Taken Over
The media landscape has become littered with quick fixes, gimmicks and shortcuts that all lead to hollow results that don't last.
Media has lost its way and we're here to correct it.
Outcomes, Not Optics
Outcomes, Not Optics
Outcomes, Not Optics
We’re here to grow businesses - not validate dashboards.
Our media is measured by impact: revenue, share, results. We don’t chase CPMs or CTRs - we chase meaningful growth.
Brand & Performance
Outcomes, Not Optics
Outcomes, Not Optics
Short-term wins mean little without long-term value.
We build strategies that deliver both - performance today, brand strength tomorrow. It’s how we drive real incrementality.
Precision at Scale
Tech That Serves Strategy
Tech That Serves Strategy
Scale isn’t about reaching everyone - it’s about reaching the right ones.
We target high-value markets and moments to stretch budgets, boost relevance, and beat bigger spenders.
Tech That Serves Strategy
Tech That Serves Strategy
Tech That Serves Strategy
We use tech to think smarter, not spend dumber.
Our tools unlock insight, streamline planning, and keep media efficient - no inflated CPMs, no empty dashboards.
The right way wins here
We're here to champion growth that stands for something more.
At Epitaph, media is more than math.
It's a craft. A connection. A responsibility.
We hold ourselves to a higher standard because the brands we work with deserve nothing less.
GARBAGE MEDIA
On average, brands spend $72 billion on media annually, but 41% of that is wasted due to poor oversight from media agencies. With the rise of programmatic ad buys, media agencies have shifted away from the true craft of media – one that values quality, depth, and genuine human connection, instead, prioritizing impressions and automated tools.
Setting out to challenge the status quo, Epitaph Group created Garbage Media, a thought-provoking stunt designed to create conversation and drive real change within the media industry.
Listing less-than-desirable placements near well-known and high-traffic locations, on the open market exchange, Epitaph successfully sold the Garbage Media placement to real media agencies for several brands across the QSR, tourism and CPG categories.
This stunt demonstrates in real time how careless planners have become, and how an obsession with the number of impressions can lead to wasted media budget.
KIDS HELP PHONE
Rise Up, a 24/7 wellness support service for Black youth in Canada, aimed to raise awareness of its mental health services. Partnering with platforms like Wattpad for user-generated content and leveraging search, social, and OLV campaigns, the initiative increased awareness and doubled engagement for those seeking support.
KICKING HORSE COFFEE
We launched Kicking Horse Coffee’s "What's Your Blendsign" campaign to inspire Canadians to discover their coffee personality from 12 blends. By connecting each blend to identity, we encouraged fans to explore new favorites. Engaging video content across OLV placements showcased all 12 signs, and our interactive quiz let audiences match their "sign" with a blend, deepening the bond between customers and their coffee.
CONEXUS CREDIT UNION
We helped launch an inspiring campaign for Conexus Credit Union, challenging Canadians to see banking as more than just managing money. Our campaign’s core message, "What if banking was about more than just banking?", encouraged members to view financial services as a path to build stronger communities. Through a customer-first approach and innovative solutions, we helped Conexus connect with its members on a deeper level, reflecting their values and aspirations.
NULO PET FOOD
Nulo and its eight endorsed Olympians, aimed to make a strong impact across the U.S. during the Paris Summer Olympics. To maximize reach while staying cost-efficient, we developed custom media opportunities with major platforms like NBC/Peacock and ESPN in the markets that mattered most. The result was a lift in all key brand metrics and a boost in nationwide sales.
SIRIUSXM
As a key sponsor of the Toronto Raptors, SiriusXM aimed to raise awareness among sports enthusiasts. We collaborated with PR to execute a Union Station takeover and a social media campaign, bringing users closer to the Raptors via @siriusxmnbaradio (Ch. 86) on the SiriusXM app.
CO-OPERATORS
We partnered Co-operators with The Social on CTV to promote their sustainability initiative, Claim Changers. The collaboration highlighted waste from construction and demolition and featured a cleaning facility where Co-operators salvages items from landfills. The initiative was amplified through Meta, YouTube, Programmatic, and CTV activities, along with influencer outreach targeting environmentally conscious sustainability seekers.
COBS BAKERY
We launched the COBS Carbpool Campaign for back-to-school, offering free Fun Buns to carpooling families who visited participating bakeries. The weeklong promotion drove store traffic and engagement, while highlighting the COBS Club Membership for exclusive rewards. Our campaign led to a 5% increase in transactions and boosted sales, making a strong impact on bakery performance.